Your loyalty kitty has a expiration date. At Carrefour, Intermarché and Casino, it will have to be used before this imminent date, otherwise you will lose it.
Faced with the outbreak of prices, large distribution brands redoubled ingenuity To seduce consumers and encourage them to come back. Their weapons? Of the loyalty tailor -made, each focusing on a different strategy for lighten the bill.
In 2022, more than 80 % of French people held at least one card of a food distributoraccording to Nielseniq. But Not all of them are.
Some bet on Immediate discounts (27 %), others on prints to be accumulated (9 %), while almost half (48 %) favor virtual lots of identical products that the consumer can compose himself.
Vouchers, personalized discounts… each brand refines its offer to capture a clientele More and more attentive to the smallest savings.
Loyalty cards: What signs offer the best discounts?
In 2022, Over 80 % of French people had at least one loyalty card, according to Nielseniq. But behind this figure, the offers vary: some favor cagnottageothers rely on immediate discounts or promotions exclusives.
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Intermarché, Auchan and U make it possible to accumulate euros with each checkout, with reductions that can go to 70 % on certain products. Carrefour and Lidl adopt another strategy, mixing flash discounts, personalized offers and reduction coupons up to 80 %.
Cora and Casino, for their part, opt for a point system transformed into reductions on future purchases. Between immediate savings and delayed advantages, each brand tries to seduce consumers more attentive than ever to their receipt.
Loyalty cards: beware, your kitty could disappear
A few euros put aside on his loyalty card, a prize pool that accumulates over the races … and then, one day, Everything evaporates. Because if these savings make it possible to lighten the receipt, it is still necessary to think of Use them in time.
Several brands impose now a deadlineafter which the sums not spent are purely and simply lost.
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Chez Carrefour, Intermarché and Casinothe countdown is launched: it will be necessary to use the euros accumulated in 2024 Before February 28, 2025. At Auchan and Picard, it was even tighter, with a deadline on January 31.
Conversely, some distributors leave more freedom. At the house of Super U and Leclercno cleaner date as long as the card remains active. But after 12 months without passage In the checkout, the risk of losing your kitty becomes very real. Good advice: do not let these little gains fall asleep for too long.
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