Are the automatic funds, supposed to revolutionize supermarkets, show their limits? Some brands meet their strategy.
They were supposed to revolutionize thestore experiencestreamline the checkouts and reduce the waiting time. However, after having invested mass distribution massively, the Automatic boxes could well experience a serious setback.
Some brands would even consider Machine. But why such a turnaround? Since their appearance twenty years ago, these self-service terminals have imposed themselves everywhere. Today, difficult toescape these devices which allow customers to scan their articles themselves.
According to Nielseniq, 71 % of businesses were equipped in 2023, either 3,400 brands Through France, according to figures relayed by RTL.
But behind this Apparent efficiencydoubts grow on the real impact of these boxes which, far from being a miracle solution, may well have reached their limits.
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Automatic funds that cost more than they report
On paper, they had everything to please. Automatic funds promised customers a Express passage in storewithout the endless expectation of conventional queues. For signs, they represented an effective means of reduce costs by limiting the number of cashiers.
Twenty years after their appearance, some supermarkets begin to be disillusioned, however. Rather than generate savingsthese self-service terminals dig a hole in the finances of the brands. In question? A explosion of flights.
This scourge, facilitated by the absence of human control, would represent up to 2 % of turnover supermarkets. A colossal shortfall.
“Automatic funds are a flight catalyst in stores “Fli -details Christophe Delay, FO national delegate for the Auchan group. Faced with this reality, several brands are considering a Back back.
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The automatic funds in question: towards a return to the traditional checkout?
“In 2023, over a year full of the development of the automatic funds, we saw the distinction unknown to explode in the exploitation of stores. Management recognized and has put in place. All studies demonstrate this: people do not feel like flying against a machine “, shared the union representative.
Faced with these losses, some brands are backwards. Michel-Édouard Leclerc, The CEO Leclerc stores, stresses that customers remain attached to cashiers: “Most customers prefer to go to the checkout with an interlocutor […] At the checkout, we manage All customer reportsdeca -speaking and advantages. Going to the checkout is to make sure that it is well done “.
According to RMC/BFMTV, only 10 to 12 % of customers Use these terminals, a figure well below expectations. In addition, certain brands, such as Intermarché La Farlède, focus on surveillance by artificial intelligence.
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Laurent Hugou, in charge of computer developments, explains: “It’s a Camera that feedsby video image, an artificial intelligence that Analysis Movements hands and products on the carpet of the automatic body “.
A technology that has reduced fraud by 3 % less than 1 %. Between abolition and adaptation, large distribution still seeks The best answer to this puzzle.
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