Which brand displays the lowest prices in February 2025? Que Choisir analyzed more than 4,500 supermarkets and reveals its classification.
In the fierce battle that supermarkets are engaged, each brand Displays his promise. “All united against expensive life”proclaimed, while U system defends “Strong values and low prices”.
For its part, E.Leclerc is focusing on direct confrontation with its campaigns “Who is the cheapest?” »». Large Slogans reinforcementsall try to capture the attention of consumers in search of best prices.
But beyond speeches, where prices really the most competitive ? To see more clearly, What to choose has screened Over 4,500 supermarkets and hypermarkets offering a drive service.
A detailed classification which allows Decide the brands And to guide consumers to points of sale the most advantageous.
The low price champion in February 2025
Each month, What to choose Thus sifted through the prices charged in the brands of large retailers to establish a Price classification. And once again, E.Leclerc stands out as themost competitive actor market.
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The Breton brand, which never hesitates to claim your commitment For purchasing power, is not satisfied with slogans: supporting figuresit largely dominates its competitors in February 2025.
Whether it is national marks or products in name, it maintains more attractive price that its rivals, both in drive and physical store.
A trend confirmed by an investigation carried out last year, which already underlined theAlignment of prices Between its different sales platforms. A decisive advantage which allows him, once again, to win the title of the cheapest brand in France.
Cheaper brands depending on what to choose
If E.Leclerc dominates the classification, hyper U is not to be outdone and seize second place. Larger and better positioned in terms of price than super U, hyper Us allow the System U brand to climb among the Purchasing power references.
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On the other hand, smaller stores, more numerous on the territory, display much less competitive prices. Behind, Intermarché won the third and fourth placewith its hypermarkets and supermarkets.
And strategic positioning which allows him to be the most competitive actor on the medium -sized store segment. Its main asset? An aggressive tariff policy and distributor Among the most affordable on the market, just behind E.Leclerc.
The Musketeer group also illustrates by a dynamic of lower prices at the start of the year, confirming its ambition to weigh in battle of the most economical basket.
Price differences that weigh on the consumer budget
In the price war, some signs are struggling to compete. The hypermarkets of the Carrefour group display 7 % higher prices To those of E.Leclerc, a gap that climbs almost 9 % for supermarkets.
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Concretely, this represents Over 10 euros difference On a basket of 150 euros, a significant difference for the most attentive to their budget.
At the back of the ranking, Auchan won the little envied title ofmost expensive brand of large distribution, in particular since the disappearance of the last Casino and Cora stores in 2024. A situation all the more worrying for the group, already weakened by a difficult situation and a vast social plan.
However, these national trends are not frozen: from one store to another, the price can vary. To identify the most competitive brands Near home, this carte interactive Allows access to the average and detailed prices of the prices per radius.
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