In Occitania, a new kind of supermarkets has opened its doors. At the “super naked”, you do your shopping without any packaging. A zero waste approach that can only be appreciated.
Towards a new mode of consumption? And why not after all. We can see it, The packaging is omnipresent in our food products. Cards, plastics or nets, they fill our selective sorting trash cans on a daily basis. Only here, Many consumers are fed up Of all these packaging and seek solutions more in line with their environmental values.
In recent years, Bulk is gaining ground in large distribution brands. But to go even more in this Zero waste approachan atypical supermarket markets products without brand and without packaging. Yes, you read that right.
The “super naked”
His name? The “super naked”. It is in Haute-Garonne, more precisely in Labège south of Toulousethat this store opened in 2024. At the head of this concept, we find Salomé and Pierre Géraudwhich had previously opened several “naked” drives.
The continuation after this advertisement
“We are two big optimists, convinced that changing the world, it starts by changing his way of consuming.”they explain on the site of their brand. And their concept is simple: Be the first supermarket 0 waste and 100% organic.
“The story of the naked drive and the super, it is also The story of our respective parents. I come from a Spanish family where we never throw anything. For my home, it was very natural to keep the jars. For Salomé, it is the same, it comes from a very aware environment of the impact that one can have individually on the environment. 94 % of French people wish to consume responsiblelywithout knowing how to achieve it. This is what this idea came “indicates Pierre Géraud to our colleagues from The dispatch.
Jars as containers
On the shelves of their shop, cheeses, chocolate, pasta or cakes are packaged in glass jars. But beware, to be marketed in the brandproducts must Respect three criteria : be produced or manufactured within a radius of 100kms, be organic or very qualitative, be good.
The continuation after this advertisement
For these jars, Consumers do not pay a deposit. They just have to return them during their next races. In return, they receive vouchers to spend in the store. A paid concept that will continue to deploy in Occitania, before perhaps to embark on all France? Only the future will tell us.
Read also:
Editor
I have been passionate about cooking since my childhood. Always in my grandmother’s legs when she was preparing her great hazelnut cakes and her apple pie, to observe my …
